Look Behind You!
The weather has finally allowed me to get out in the garden. I decided I would first tackle the area ...
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Make Buying Easy
A few years ago I shopped at a shoe store that shall remain nameless. I’ll use their initials instead: DSW ...
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The Art of Listening
People who are not in the sales profession sometimes believe that you need the gift of gab to be a ...
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Who’s the Expert Here? – Part Deux
Last week I wrote about Fred taking his prepress expert to our printing company’s largest account so she could educate ...
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Who’s the Expert Here?
When we owned our printing company, Fred did a brilliant thing that I still suggest to clients today. A new ...
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